I’ve been asked this question countless times. It’s truly difficult to answer. I do so many things, and so many of which, not many can understand. Or if they do understand, they lack what purpose it holds, and/or how important it is to me. I’ve received endless comments from people not taking my job seriously. This includes “Well, what you do for work is fun, isn’t it?” While yes I LOVE what I do, it is also extremely tiring and can be tedious. Like any other job. I also get looks from people in disbelief when I say I don’t have enough time, or would really love to take on an assistant. I’ve also received the “What do you even do?” As a blogger, I complete a plethora of tasks daily. I have told so many people I could work 24 hours a day and still not be done. Blogging is one of those jobs, where if you want to be successful, there is always a task that’s on the priority list.
Content creation is key. This comes in the form of writing articles, for me. This could be for a brand I am working with. The majority of content is created from ideas swirling around in my head. If all of it was advertisements for brands, I’m sure my readers would get bored. Or think I was a sell out. Content takes many hours of developing an idea, expanding on those thoughts, and then writing. My favorite posts have come from random inspiration. This post for example, is one of those. They tend to be the best. Where an idea is suddenly provoked, as if a light bulb has gone off, and I just write.
Photography + Editing
This is one of the least time consuming tasks for me. While I can take a photo quickly for a post, the aftermath is what takes time. Editing photos just so, adjusting colors and shades, can take hours. Photographers I have talked to sometimes take days just editing their own photos. This is of course all necessary as it is used for every piece of content created. There is a purpose to each photograph. It tells a story. Creating high quality content and photography is even more time consuming. Because it takes an idea. I’m not just going to take a photo of my laptop or the grass and call it a day. These pictures need to be planned. That means, planning numerous outfits for a photoshoot. Planning how I can incorporate those shots into my posts.
Social Media Marketing
Social media marketing is probably the biggest time consumer for me. This is because to obtain a large following on any social platform, or grow large amounts of traffic, takes effort. It’s not an overnight thing where thousands of people are all of a sudden reading the blog and liking photos. To be successful on social media takes engaging with others. When I say engaging, I am referring to liking, commenting, and following other users. This is what creates the largest amount of likes and follows for me. Sounds shallow right? Well, if it weren’t for a large following, I wouldn’t be paid. Brands want to see the numbers, and the traffic. I have about 100 followers on Pinterest, am I being paid to post on Pinterest on behalf of a brand? Certainly not. I have well over 16,000 followers on Instagram. You can bet your @$$ I charge for that content. Which leads me to my next task of a fashion blogger.
Working With Brands
Working with brands is another time consuming task. But also extremely necessary. This requires contacting brands I’d love to work with. This means I have to research appropriate brands, through Instagram mostly, and send them my pitch. I actually timed myself last night because I was curious how long it took me. Well, apparently I send 10 emails every 1 hour. My goal originally was to send 30 emails per week. It is now 30 a day. While many brands reach out to bloggers to work with them. If I relied on a random email received, I wouldn’t have any work.
Research + Miscellaneous Tasks
When I’m not creating content, taking photographs, and pitching to brands, I complete the necessary miscellaneous tasks. This includes posting to Instagram, Twitter, Facebook, Pinterest, and the blog. It also includes website maintenance. This means figuring out how to make my website look even better, how to draw the reader in. It also includes hours of research. I love to read up on the newest social media marketing and blogging trends. This tells me what direction marketing is going in, and what direction I should go in as a blogger. If I just did what I thought would work, there would be no guarantee that it would. There’s an abundance of new information being produced every day. Staying updated on the latest industry trends is key.
So, basically, my friends, I wear MANY hats. I am my own stylist, photographer, social media marketer, public relations, writer, and website developer + designer. I have spent countless hours glued to my laptop. There are some major perks to this job and that’s why I love it. Besides doing what I’m truly passion about. I am my own boss and I set my own hours. I work from home or Starbucks most days and wouldn’t have it any other way.
Let me know what you think in the “Leave a Reply” comment section below! Just looking for outfit inspo? Check out my page here!